The Journal
Fabric notes, fit advice and the occasional opinion about how clothes get priced.
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What GSM actually means for a t-shirt
Grams per square metre is the single most useful number on a t-shirt spec, and almost nobody publishes it.
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Sizing up or down: a practical rule
Between sizes, the fit name on the label tells you which way to go more reliably than the measurements do.
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The case against the permanent sale
When a price is discounted every week of the year, the original number was never a price. It was a prop.
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Merino, lambswool and the difference that matters
Both are wool. Only one of them is comfortable against bare skin, and the reason is measured in microns.
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Why your jeans stretch by lunchtime
Elastane recovery is the difference between jeans that hold their shape and jeans that need a wash by Wednesday.
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How to read a fabric composition label
A 95% cotton, 5% elastane label tells you more about how a garment will age than any marketing copy on the swing tag.
