Founder
Daniel Osei
Daniel spent ten years in apparel wholesale watching the same garment leave the same factory and reach three different shop floors at three different prices. He started QuidBuys in 2019 to sell it at one.
He writes about pricing, margin and the mechanics of retail markup, and publishes the cost breakdown behind the range once a year.
What he writes about
Pricing and margin, wholesale mechanics, and the case against the permanent sale.
Areas of expertise
Written by Daniel Osei
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Dressing for a British summer
Layers that work at 14 degrees and at 26, without needing a change halfway through.
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The five-wash test
We wash every sample five times before it goes into the range. A surprising number do not survive it.
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How we set a price
A breakdown of what goes into the number on the tag, line by line, including the bit most retailers leave out.
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The case against the permanent sale
When a price is discounted every week of the year, the original number was never a price. It was a prop.
